Last December, it launched a collaboration with the American Diabetes Association to include in its menu at least two “diabetes friendly” recipes every week. Finally, the “home chef” follows the recipe instructions step by step to prepare a special meal for guests. Then the client receives a box directly to home, where a set of guaranteed fresh food and ingredients are inside a tightly sealed box.
The service begins when the customer chooses any meal to prepare within a menu of recipes that include Mediterranean dishes, quick dinners and customer favorites. The company only participates in this industry.
NAME Blue Apron Holdings FOUNDED 2012 HEADQUARTERS New York, New York, USA SIC CODE 5963 STATUS Public Independent Company of NYSE INDUSTRY SECTOR Meal kit EMPLOYEES 1,674 TRADING SYMBOL NASDAQ: APRNīlue Apron is part of the meal kit market which has at least 150 players in the US, where it remained as the leader with 35% share, until its competitors HelloFresh and Green Chef merged, keeping 36% and relegating it to second place. The company kept growing steadily from its launch until 2017 but in the last year, it began to lower its revenues and it had to do the same with its staff, which went from almost 3,000 full time employees in 2015, to 1,674 in the third quarter of the year. Blue Apron has developed an integrated and coordinated system with farmers and artisans, which delivers high quality food. It employs 1,647 people and in 2018, it generated revenues per $ 667.6 million. Since its launch, the company has expanded throughout the country, delivering 8 million meals per month in just seven years. Their goal was to make the experience of preparing high quality meals with special ingredients, accessible to anyone. Blue Apron is an online meal kit and delivery service that was born in 2012, when Matt Salzberg, Ilia Papas and Matt Wadiak prepared the first boxes to send to their friends and family from an apartment in New York City.
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